We develop integrated information models at a company, B2B and B2C level, adhering to applicable industry standards. We provide concise, non-technical overviews of such information models in order to facilitate strategic decision making. The information models ensure smooth data exchange and interoperability at all levels. They turn data into smart data, boosting significantly its quality and the creation of new products. They accelerate the digitization of business processes and lead to enhanced traceability throughout the supply and value chain. Integrating and linking data from different sources can additionally help to uncover unique and value-creating business insights. Examples of existing large-scale deployments of vocabulary-based integration approaches include: The schema.org initiative (driven by the large search engines Google, Bing and Yandex), which defines vocabularies for Web data and E-commerce, resulting in 15-20% of all Web pages containing such data nowadays. The German and European Digital Library initiatives exchanging and aggregating metadata about cultural heritage artefacts from thousands of memory institutions (museums, libraries, archives). Initiatives in the life science, supply chain and manufacturing domains aiming at defining vocabularies for efficient data exchange.