Fraunhofer Institute for Intelligent Analysis and Information Systems IAISAI-based decision support to evaluate product profitability
Challenges in Product Launches
When launching new products with limited sales data, retailers face a variety of challenges and questions: How much of the product will I sell? How will demand develop, and at what price should I offer the product?
The RetAIl Purchase Navigator assists you in answering these questions using generative AI, enabling fast decision-making during negotiations or product presentations at trade shows and supplier showrooms. By simply taking a photo of the product and adding relevant keywords, our solution provides you with an overview of key information within seconds.
Make Profitable Product Decisions Using Artificial Intelligence
With the RetAIl Purchase Navigator, we offer you:
- Higher efficiency in procurement: Our AI-based solution helps you enhance profitability by providing accurate sales forecasts for new products, such as for the upcoming season or assortment expansions.
- Real-time sales forecasts: Simply take a photo of the product with your smartphone to instantly receive a reliable sales forecast, even for new or unkown products.
- Assortment optimization: Synchronize your entire purchasing department to ensure a strategic alignment of your product range.
- Optimal price recommendations for new products: Find the best price for new products in seconds to maximize your revenue.
