Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS
Generative AI (GenAI), agent systems, and multimodal models are fundamentally changing the media industry – from creative idea generation and efficient research to the automation of production processes such as video editing.
Broadcasters have to process ever-increasing amounts of media data. In addition, media content is more diverse than ever before – text, images, audio, and video are merging into a seamless experience. Multimodal GenAI models make it possible to intelligently link these different formats, better understand content, and analyze it more efficiently. For the media sector, this means more precise research, automated content creation, and completely new possibilities for interaction.
With our many years of AI expertise, we support you in making optimal use of these technologies for your work.