Individualized and efficient Marketing
Our marketing models generate personalized offers for your customers and better sales forecasts for you – so helping optimize your planning and pricing. You can use our path analyses to generate offers in your retail outlets or on site and compare yourself with your competitors using our Germany-wide Mobility Map.
Fast Market Research
Develop individualized services and marketable products using our online services which allow you to directly observe and analyze your online trading, your customer loyalty cards and coupons as well as social media opinion of your products. For small-scale studies we correlate representative surveys with a synthetic population to calculate the distribution of socio-demographic variations. We also invite you to participate in our data scientist training events.
Media Planning Driven by Target Audiences
Our German-wide frequency atlas and award-winning outdoor advertising media analysis help us support media organizations with their media planning, evaluation of advertising media and the development of new quality guidelines and scope models.